Cardly
Influencer Revenue Platform
Confidential · 2026

The influencer model is broken.
We're fixing it with residuals.

Cardly connects local businesses with influencers through a digital card — no upfront fees, no one-off payments. Influencers earn every time their card drives a customer through the door. Just like actors earn every time their show re-airs.

The problem today

Two sides, both losing out

  • Businesses pay £5–20k upfront with no guarantee of results
  • Influencers get a one-time fee despite driving customers for months
  • No tracking — businesses can't tell if the campaign worked
  • Smaller influencers can't land brand deals at all
  • "Use my code" only works online — offline retail is untapped

The Cardly fix

Performance-based, forever

  • Businesses pay only when a customer shows up — no upfront risk
  • Influencers earn a cut on every card use, not just the first post
  • Every scan is tracked and attributed automatically
  • Any influencer with an audience can participate from day one
  • Works in any physical store — restaurant, salon, retail, gym

How it works

01

Influencer creates their card

Links to partner businesses, sets a follower discount, shares card link on their channels.

02

Followers save the card

Like a loyalty card on their phone. Show it in-store to claim their discount — no app needed.

03

Business gets the customer

The card scan is tracked. The business knows exactly who sent them that customer.

04

Influencer earns — again

A % of every card-driven sale. Not just from the post — from every visit it generates.

The big idea

The residuals model — applied to local business

Actors used to get paid once per episode. Then they negotiated residuals — a cut of every rerun. The ones who held out became wealthy. The ones who took one-time payments didn't. Influencers are making the same mistake right now.

Old actor model

One-time fee per episode. Studio keeps all future revenue from reruns forever.

Residuals model (today)

Actors earn every time the show airs. Ongoing work, ongoing income.

Old influencer model

One-time fee per post. Business keeps all future customers the influencer sent — forever.

Cardly model

Influencer earns every time their card brings in a customer. Ongoing influence, ongoing income.

The money model

No one pays until value is created

Customer visits
AED 150
Average spend at business using influencer card
Business fee
10%
Paid only on card-driven visits — AED 15 per visit
Influencer earns
70%
Of the fee — AED 10.50 per visit, recurring
Cardly earns
30%
Of the fee — AED 4.50 per visit, at scale
🔁

Ready infrastructure

Built on an existing SaaS platform with win-back, retention, and loyalty campaigns already running.

🎯

Influencer-led distribution

A credible founding influencer partner can recruit both businesses and other influencers from day one.

📍

Untapped offline market

Every affiliate and creator tool targets eCommerce. Local retail — restaurants, salons, gyms — has nothing.